Corporate photography has become an integral part of companies of all types and sizes, but selecting a good person for this task is not easy. Other types of photography may not require the same kind of expertise and techniques that are required in corporate photography; hence a normal professional photographer may not actually be a good corporate photographer.
Organizations planning to hire a corporate photographer need to assess the candidate's worth keeping in mind several factors, so as to be certain of their suitability for the company's requirement.
Versatility is the prime thing that you should look for in a corporate photographer as he may have to take upon a variety of tasks like covering an event, photography for promotions, or clicking appealing photos of the company's products. A good corporate photographer must always be ready to take care of any of these duties at short notice.
A corporate photographer covering an event will usually have no luxury of time to set up his angles or to do several takes, and thus he has to be alert all the time. There is always an air of unpredictability in corporate events, so any slackness displayed by the photographer will yield shoddy coverage that will be unable to cover the event well. Therefore, a corporate photographer should have a good presence of mind and should always be aware of the happenings around him.
It is also necessary that a corporate photographer is able to click good quality pictures even in unfavourable circumstances. For example, if it is an indoor event, he may have to cover it under low intensity or insufficient lights and probably a large gathering of guests. He should be able to deliver even in a setting that makes photography very difficult.
Another crucial aspect that must be considered is the working style and personality of the photographer. It is essential for a corporate photographer to involve himself in the interests of the firm. A good photographer must be able to build a good rapport with the employees, as they have to be comfortable when the pictures are being taken at official or casual events in the company. Besides, the photographer must not be asocial by nature or a tough person to work with.
You should study samples of earlier work of the photographer, and not get carried away by his market reputation only. It is advisable to organize face-to-face interviews with the candidates to get an idea of their disposition and qualifications, and to judge how well they will live up to your expectations. - 29943
Organizations planning to hire a corporate photographer need to assess the candidate's worth keeping in mind several factors, so as to be certain of their suitability for the company's requirement.
Versatility is the prime thing that you should look for in a corporate photographer as he may have to take upon a variety of tasks like covering an event, photography for promotions, or clicking appealing photos of the company's products. A good corporate photographer must always be ready to take care of any of these duties at short notice.
A corporate photographer covering an event will usually have no luxury of time to set up his angles or to do several takes, and thus he has to be alert all the time. There is always an air of unpredictability in corporate events, so any slackness displayed by the photographer will yield shoddy coverage that will be unable to cover the event well. Therefore, a corporate photographer should have a good presence of mind and should always be aware of the happenings around him.
It is also necessary that a corporate photographer is able to click good quality pictures even in unfavourable circumstances. For example, if it is an indoor event, he may have to cover it under low intensity or insufficient lights and probably a large gathering of guests. He should be able to deliver even in a setting that makes photography very difficult.
Another crucial aspect that must be considered is the working style and personality of the photographer. It is essential for a corporate photographer to involve himself in the interests of the firm. A good photographer must be able to build a good rapport with the employees, as they have to be comfortable when the pictures are being taken at official or casual events in the company. Besides, the photographer must not be asocial by nature or a tough person to work with.
You should study samples of earlier work of the photographer, and not get carried away by his market reputation only. It is advisable to organize face-to-face interviews with the candidates to get an idea of their disposition and qualifications, and to judge how well they will live up to your expectations. - 29943
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